Product Chats Podcast
Pragmatic Institute
Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry. Make sure to check out our sister podcasts: Design Chats–Discussions with design leaders, design practitioners and industry experts on how to grow the strategic impact of design. designchats.podbean.com Data Chats–Conversations on data science and all things data every other week. ds30.podbean.com
Kategorien: Wirtschaft
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“Community-driven product development is not just about getting feedback, but about integrating community members and customers into the product development cycle itself.” Jake McKee, Community Driven Product Management Leader In this episode of Product Chats, we welcome Jake McKee, pioneer in community-driven product innovation. Jake delves into the transformative approach of weaving community insights into the product development fabric, aiming for products that resonate deeply with users.He outlines a strategy for seamlessly integrating community members into the development journey. At the heart of this integration is transparency around objectives, coupled with the strategic selection of community contributors based on their expertise and engagement levels. Timing, Jake emphasizes, is crucial in bringing these voices into the fold. Jake's guidance for companies includes a careful examination of their product development cycles to identify opportunities for community inclusion. He champions the shift towards relationship-building activities, advocating for a move away from transactional interactions to foster deeper connections with the community. This, he argues, necessitates a reevaluation of risk-averse mindsets, encouraging organizations to balance the potential risks with the significant rewards of community involvement. Jake advocates for a deliberate approach to community engagement in product development, pinpointing ideation and testing as key phases for involvement. Highlighting the importance of seeing these engagements as opportunities to build relationships, he suggests that companies stand to gain immensely by integrating community perspectives, thereby enriching the product development process. KEY INSIGHTS 1. Community Integration in Product Development: Jake shares his blueprint for weaving community and customer insights into the product development cycle. Whether on-site visits or individual interviews, the goal is to embrace the community's viewpoint and ensure their feedback significantly influences the project. Jake underscores the necessity of structured engagement throughout the project's lifespan. 2. Clear Outcomes and Communication: Jake advises on the importance of clear communication with community members regarding the impact of their involvement. Viewing interactions as relational rather than transactional enriches the development process, fostering a collaborative atmosphere akin to internal brainstorming sessions. 3. Feedback Management and Engagement Activities: Jake points out the crucial role of efficient feedback management and engagement strategies. Activities should balance functional and emotional aspects to maintain community engagement and a positive rapport. From formal presentations to casual team-building events, the aim is to manage feedback without overwhelming the product team, providing structured feedback channels. 4. Initiating Integration and Overcoming Risk-averse Thinking: Jake motivates listeners to evaluate their product development processes for community integration opportunities. Starting with a small, familiar group or community leaders can pave the way for meaningful engagement.ABOUT OUR GUEST:Jake McKee's background in web development and product design influenced his approach to community-driven product development. It gave him a thorough understanding of the product development process and the factors that can sway the course of a project, including team bias, personal interest, and internal requirements.It also opened his eyes to the power of communities and the potential they hold for product development. With an impressive career in the community space, he has built communities for renowned brands such as Apple, Lego, and South by Southwest. McKee has spent a significant portion of his career building out community-driven product development and currently runs a consulting practice that works with these methodologies. His deep
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408 - Transforming Your Products with Community Insight with Jake McKee, Community-Driven Product Expert Fri, 22 Mar 2024 - 0h
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407 - Harnessing the Power of AI for Product Marketing with Anubhav Rao, Product Marketing Pro Fri, 15 Mar 2024 - 0h
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406 - Leveraging Digital Twins to Enhance Your Product Processes with Sean Gigremosa Fri, 08 Mar 2024 - 0h
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405 - Navigating the Maze of Product Operations with Dan Corbin Fri, 01 Mar 2024 - 0h
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404 - Gathering and Leveraging Competitor Intelligence Effectively with Steve Gielda Fri, 23 Feb 2024 - 0h
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403 - Bridging the Trust Gap between Sales and Product Marketing with Brady Jensen Fri, 16 Feb 2024 - 0h
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402 - How to Innovate on Purpose with Diane Pierson Fri, 09 Feb 2024 - 0h
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401 - Customer-Centric Marketing Strategies for Business Growth with Mark Donnigan Fri, 02 Feb 2024 - 0h
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400 - Why Prioritizing Problems Over Features is the Answer with Tiffany Johnson Fri, 26 Jan 2024 - 0h
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399 - Transforming Business Goals with Customer Experience Insights: An Interview with Erin Knobler Fri, 19 Jan 2024 - 0h
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398 - Decoding the Language of Innovation in Product with Will Scott Fri, 12 Jan 2024 - 0h
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397 - From Outputs to Outcomes: David Lifson’s Playbook on Bridging Outcomes and Strategy in Product Management Fri, 05 Jan 2024 - 0h
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396 - ChatGPT and the Future of Product Management: An Expert Panel Discussion Fri, 29 Dec 2023 - 0h
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395 - How to Hone Your Product Release Stories to Make You Irresistible to the Media Fri, 22 Dec 2023 - 0h
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394 - Leveraging Podcasts for Effective Product Marketing with Tom Schwab, Chief Evangelist Officer at Interview Valet Fri, 15 Dec 2023 - 0h
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393 - Make Sure Your Product Management Strategy is Data-Driven for 2024: Insights from Mike Smart Fri, 08 Dec 2023 - 0h
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392 - Unlocking Success through Strategic Partnerships with EdTech Leader, Josey Borman Fri, 01 Dec 2023 - 0h
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391 - Creating a Blueprint for Exceptional Product Launches Fri, 17 Nov 2023 - 0h
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390 - Winning the Market with Competitive Intelligence: Your Guide to Stealth Marketing Fri, 10 Nov 2023 - 0h
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389 - How AI and Data Insights Can Help You Build Stronger Personas with David Tang Fri, 03 Nov 2023 - 0h
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388 - How to Build Effective B2B Influencer Partnerships Fri, 27 Oct 2023 - 0h
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387 - The Benefits of a Kinder Workplace Fri, 20 Oct 2023 - 0h
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386 - What’s Stopping You From Your Nxt? A Conversation with Author Cindy Carrillo Fri, 13 Oct 2023 - 0h
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385 - Tailoring Marketing Efforts for Growth with Alex Rainford Fri, 06 Oct 2023 - 0h
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384 - The Role of Psychological Safety on Product Management Teams Fri, 29 Sep 2023 - 0h
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383 - Applying the Pragmatic Framework to Internal Product Management Thu, 21 Sep 2023 - 0h
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382 - Why Knowing When to End a Product is as Important as Knowing When to Begin Fri, 15 Sep 2023 - 0h
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381 - A New Way of Thinking About Market Segmentation Fri, 08 Sep 2023 - 0h
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380 - Generative AI as a Collaborative Partner for Product Professionals: A Conversation with Will Scott Fri, 25 Aug 2023 - 0h
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379 - The Evolution of Pragmatic and Product: A Reflective Conversation with Rebecca Kalogeris Fri, 18 Aug 2023 - 0h
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378 - Let’s Talk Pricing Fences: A Chat with Mark Stiving, the Pricing Pro Fri, 11 Aug 2023 - 0h
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377 - AI for Product Innovation: Promise and Pitfalls Fri, 04 Aug 2023 - 0h
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376 - Transform Your Product Strategy with AI Fri, 28 Jul 2023 - 0h
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375 - Stop Using These Phrases Today Fri, 21 Jul 2023 - 0h
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374 - Don’t Use a Freemium Pricing Strategy and Other Lessons with Dan Balcauski Fri, 14 Jul 2023 - 0h
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373 - Decoding Customer Satisfaction with Evan Klein Fri, 07 Jul 2023 - 0h
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372 - Mastering the Voice of the Customer: A Conversation with Aneri Shah Fri, 23 Jun 2023 - 0h
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371 - The Power of Curiosity and Market Research Fri, 16 Jun 2023 - 0h
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370 - Decoding Data-Driven Decisions with Paul Meresanu Fri, 09 Jun 2023 - 0h
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369 - How to Build Roadmap Alignment Fri, 02 Jun 2023 - 0h
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368 - In the Sales Trenches: How Product Marketers Build Credibility Fri, 26 May 2023 - 0h
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367 - Tested Strategies for Raising Prices and Increasing Revenue for Products Fri, 12 May 2023 - 0h
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366 - Turning Knowledge into Impact: How Pragmatic Courses Drive Organizational Change Fri, 05 May 2023 - 0h
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365 - How To Utilize Aha! For Effective Product Management Fri, 28 Apr 2023 - 0h
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364 - How to be a Product Manager That Engineers Don’t Hate Fri, 21 Apr 2023 - 0h
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363 - Should You Delegate to ChatGPT? Insights from Nils Janse Fri, 14 Apr 2023 - 0h
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362 - Lessons from Netflix: How to Launch Pricing Changes Effectively Fri, 07 Apr 2023 - 0h
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361 - Why Your Company Needs a Voice of Customer Program Fri, 31 Mar 2023 - 0h
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360 - How Designers and Product Managers Can Work Together to Drive Innovation Fri, 24 Mar 2023 - 0h
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359 - Overcoming Resistance to Change: Insights from Pragmatic Instructors Fri, 17 Mar 2023 - 0h