Product Chats Podcast

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry. Make sure to check out our sister podcasts: Design Chats–Discussions with design leaders, design practitioners and industry experts on how to grow the strategic impact of design. designchats.podbean.com Data Chats–Conversations on data science and all things data every other week. ds30.podbean.com

Kategorien: Wirtschaft

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“Community-driven product development is not just about getting feedback, but about integrating community members and customers into the product development cycle itself.” Jake McKee, Community Driven Product Management Leader In this episode of Product Chats, we welcome Jake McKee, pioneer in community-driven product innovation. Jake delves into the transformative approach of weaving community insights into the product development fabric, aiming for products that resonate deeply with users.He outlines a strategy for seamlessly integrating community members into the development journey. At the heart of this integration is transparency around objectives, coupled with the strategic selection of community contributors based on their expertise and engagement levels. Timing, Jake emphasizes, is crucial in bringing these voices into the fold.   Jake's guidance for companies includes a careful examination of their product development cycles to identify opportunities for community inclusion. He champions the shift towards relationship-building activities, advocating for a move away from transactional interactions to foster deeper connections with the community. This, he argues, necessitates a reevaluation of risk-averse mindsets, encouraging organizations to balance the potential risks with the significant rewards of community involvement.   Jake advocates for a deliberate approach to community engagement in product development, pinpointing ideation and testing as key phases for involvement. Highlighting the importance of seeing these engagements as opportunities to build relationships, he suggests that companies stand to gain immensely by integrating community perspectives, thereby enriching the product development process.   KEY INSIGHTS 1.  Community Integration in Product Development: Jake shares his blueprint for weaving community and customer insights into the product development cycle. Whether on-site visits or individual interviews, the goal is to embrace the community's viewpoint and ensure their feedback significantly influences the project. Jake underscores the necessity of structured engagement throughout the project's lifespan.   2.  Clear Outcomes and Communication: Jake advises on the importance of clear communication with community members regarding the impact of their involvement. Viewing interactions as relational rather than transactional enriches the development process, fostering a collaborative atmosphere akin to internal brainstorming sessions.   3.  Feedback Management and Engagement Activities: Jake points out the crucial role of efficient feedback management and engagement strategies. Activities should balance functional and emotional aspects to maintain community engagement and a positive rapport. From formal presentations to casual team-building events, the aim is to manage feedback without overwhelming the product team, providing structured feedback channels.   4.  Initiating Integration and Overcoming Risk-averse Thinking: Jake motivates listeners to evaluate their product development processes for community integration opportunities. Starting with a small, familiar group or community leaders can pave the way for meaningful engagement.ABOUT OUR GUEST:Jake McKee's background in web development and product design influenced his approach to community-driven product development. It gave him a thorough understanding of the product development process and the factors that can sway the course of a project, including team bias, personal interest, and internal requirements.It also opened his eyes to the power of communities and the potential they hold for product development.   With an impressive career in the community space, he has built communities for renowned brands such as Apple, Lego, and South by Southwest. McKee has spent a significant portion of his career building out community-driven product development and currently runs a consulting practice that works with these methodologies.   His deep

Vorherige Folgen

  • 408 - Transforming Your Products with Community Insight with Jake McKee, Community-Driven Product Expert 
    Fri, 22 Mar 2024 - 0h
  • 407 - Harnessing the Power of AI for Product Marketing with Anubhav Rao, Product Marketing Pro 
    Fri, 15 Mar 2024 - 0h
  • 406 - Leveraging Digital Twins to Enhance Your Product Processes with Sean Gigremosa 
    Fri, 08 Mar 2024 - 0h
  • 405 - Navigating the Maze of Product Operations with Dan Corbin 
    Fri, 01 Mar 2024 - 0h
  • 404 - Gathering and Leveraging Competitor Intelligence Effectively with Steve Gielda 
    Fri, 23 Feb 2024 - 0h
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